Taylor Swift’s Economic Magic: Down Under Soars with Unprecedented Growth!

james williamson author James Williamson
  February 25th, 2024

As we all know, “The Eras Tour” is going on which is the sixth concert tour by Taylor Swift. The tour started on March 17, 2023, and will end in December 2024.

taylor swift the era tour

Well, her tour has become a major attraction and fans are going crazy to attend her concerts and experience her aura live in the stadiums.

Her fans are traveling to the concert location from all over the world due to which the nations have seen a sudden spike in the tourism sector which directly boosted the sales of local businesses, restaurants, and hotel booking.

According to Forbes, with her 3 shows in Melbourne and 4 shows in Sydney, she is adding 500 million+ dollars to the Aussie economy.

The hotel booking near her show locations is seeing a growth of 650% and almost all the hotels in Sydney and Melbourne are sold out near her concert dates.

There is a sudden spike in bookings from South Korea and New Zealand. Even, Qantas has added 60 flights just for her Australia tour.

On top of that, the merchandise related to Taylor Swift is selling like crazy, and can guess what’s the best-selling thing in Australia? Well, it’s Beads! The fans are very excited to join the bracelet-swapping trend around the concert.

Well, it’s not just the fans want to listen to her chart-topping music live but they are also crazy to see her live. The live example is here, with just the mere presence of Taylor Swift at the Super Bowl, the female viewership has increased.

This year, a record number of females watched the Super Bowl i.e. 48% of the total audience in the stadium were women which is an all-time high.

Here is one image from the Super Bowl:

taylor swift craze at super bowl

You can see the craze of Taylor Swift among the fans in the picture above. We can say that she is ruling over the hearts of her fans.

Well, “The Era Tour” is getting an amazing response from fans and the overall revenue of the tour has surpassed 1 billion dollars, making this the highest-grossing tour ever.

Well, there are still 10 months left for this tour to end, and let’s see how many more records Taylor Swift will break during this tour.


james williamson
About Author: James Williamson

I have been a music enthusiast since childhood and I love talking about music bands, artists, vinyl, and music equipments. I have launched TurntableWave to help people avoid the mistakes that I had made while entering the vinyl world. In my free time, you will find me fishing or playing basketball.

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